Nielsen Acquires Vizu To Measure Online Ad Effectiveness

Nielsen announced today that it's acquiring ad tech company Vizu. This isn't the kind of deal where you have to wait months for something to happen. Executive Vice President for Ad Effectiveness Scott McKinley says it's a "plug and play acquisition," and in fact, Vizu's Ad Catalyst will be available immediately as part of Nielsen's online ad measurement tools.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/GWV1rLRZ5F0/

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